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Our financial inclusion awareness campaign, focus on creating accessible content, using community-centric outreach, and tailoring messages to specific demographics. A multi-pronged strategy will effectively build trust and reach the most vulnerable populations, bridging the gap between simply having an account and meaningful financial empowerment. 

Key campaign topics

  • Benefits of formal banking: Teach people how to open and use a bank account, highlighting advantages like the safety of savings and access to credit.

  • Government social security schemes: Explain and facilitate enrollment for schemes such as the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY).

  • Digital financial services: Provide hands-on training for digital tools like UPI (Unified Payments Interface), mobile banking, and e-wallets. Build trust in these systems through practical demonstrations.

  • Fraud prevention: Educate the public on how to recognize and avoid digital fraud, scams, and fraudulent investment schemes.

  • Financial planning: Teach basic financial management skills, including budgeting, the importance of savings, and planning for life events.

  • Insurance and credit: Explain different types of insurance (life, health, accident) and the importance of timely loan repayments to build a good credit score

Our Menstrual hygiene awareness campaign aim to educate individuals, especially adolescent girls poor family or living at slam area , about menstruation, promote access to safe menstrual products, and ensure their environmentally friendly disposal, all while breaking taboos surrounding periods. Initiatives use community meetings, educational modules, and media to achieve these goals. 

Key Objectives of Campaigns

  • Promote Product Access: 

    To ensure availability of affordable, high-quality, and safe menstrual products, including sanitary napkins. 

  • Foster Safe Disposal: 

    To teach and encourage environmentally safe disposal methods for menstrual waste. 

  • Break Stigma: 

    To challenge and dismantle the social and cultural taboos that surround menstruation, promoting open dialogue. 

  • Empowerment: 

    To build self-esteem and empower women and girls by providing them with information and the tools to manage their periods with dignity. 

  • Increase Knowledge: 

    To educate girls and women about the menstrual cycle, hygiene practices, and potential health risks associated with poor hygiene. 

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